Do you have access to information and insights from Google Analytics?
1 out of 4
Do you utilize Google Analytics insights to refine strategies and determine what your customers respond to?
Which of the following Social Media Platforms do you utilize?
2 out of 4
Do you regularly check the insights provided by these platforms and adjust your marketing campaigns accordingly?
Do you have a Sales and/or Customer Service Division in your company and do you regularly gather and analyse data from these areas?
Do you gather any information about what your customer experiences when they contact you?
IE: the quality of your lines, if your select options are working and how long it takes for an agent to answer your customers’ calls etc
HintIf yes, please provide details.
3 out of 4
Are you able to benchmark the information you gather about your customers’ experience against other similar companies?
4 out of 4
Do you know your Company’s Net Promoter Score (NPS)?